Approach > Brand Creation 🦚

Your brand combines its visual expression, core values and purpose.

Our approach considers how these pieces combine to build the most compelling version of your brand.

We’ve worked with countless startups, helping them position and build brand their new company for the long term. We help our clients differentiate in emerging and crowded markets.

  • – Industry research
    – Competitor analysis
    – Market trend analysis

  • – Value proposition
    – Core value discovery
    – Brand personality & archetype

  • – Name concept
    – Ideation, evaluation and iteration
    – Domain search, purchase and setup
    – Social username search and creation

  • – Tone of voice
    – Key messaging

  • – Visual reference and graphic language
    – Brand concept ideation, evaluation and iteration
    – Logomark design
    – Colour palettes
    – Typography, primary and secondary
    – Visual identity system, grids, graphic assets
    – Brand iconography
    – Brand touchpoint concepts, OOH, print and packaging, digital platform

  • – Brand elements
    – Colour and typography
    – Brand assets, iconography, illustrations
    – Layout system and design principles
    – Stationery, print and packaging
    – Merchandise
    – Image treatments
    – Print touchpoints
    – Digital touchpoints
    – Staff onboarding and support

  • – Brand launch strategy and roadmap
    – Team onboarding
    – Design template delivery

  • – Design support
    – Ongoing consulting

Projects

— Visual identity & ident for HKU CDS

— Visual identity for Foxpoint Search

— Visual identity & ident for GoSkills

Testimonials

“Adam and Shirley genuinely care about your business. They come into the job with an open mind, they take the time to open your mind, and through the ‘discovery process’ you learn a great deal about your own business including your place in the market you operate in. With these valuable data and insights, Adam takes his graphic design skills to create a brand that almost miraculously encapsulates the essence of the why, who and what of your business.”

Phillip Georgiou — Managing Partner, Georgiou Partnership

“We gave Adam quite a difficult brief - to create a new brand for our online education business which would be modern, meaningful and appealing to both our learners as well as our corporate clients. They rose to the challenge with a robust design process and a very thoughtful approach to their work. We are thrilled with our new brand and have only had positive feedback from our learners, corporate clients, partners and instructors.”

Bhavneet Chahal — SEO, GoSkills

“Adam from Attend The Way provided exceptional brand development services. The team demonstrated a deep understanding of our industry and target market, resulting in a strategic brand identity that aligns perfectly with our business goals. The entire process was super collaborative, with clear communication throughout.”

Daniel Nalesnik — Founder, Hack Chinese

“Working with you has been great. You took the time to truly understand my brand and vision, and then brought it to life in a way that has resonated so strongly with my target audience. I couldn't be happier with the results and highly recommend working with Adam and Shirley.”

Michelle Tsoi — Founder, Travous

“The new brand and logo received overwhelming praise from the client’s membership, who complimented the modern look and feel. They delivered materials that grabbed attention while articulating ideas to non-native English speakers without words. Their reliability stood out.”

Noeleen O'Hara — Communications Manager, ASTP

“It was a pleasure to collaborate with Adam and Shirley. They were incredibly responsive and helpful throughout the entire process. They are passionate, kind individuals with a lot of energy, which made the experience enjoyable. Their professionalism and dedication shone through, and we truly valued their hard work and commitment.”

Tina Shum — Founder, Raw Lily

Testimonials