Services > Branding & Design Services

We turn businesses into compelling, future-proof brands that people trust.

Brand design

We transform our brand strategy into the brand’s visual language. Through a series of concept and collaborative revision phases, we design the new brand identity system.

Learn about how we approach Brand Creation.

Services
Logo design
Visual identity system

— Visual identity & ident for HKU CDS

— Visual identity & ident for GoSkills

— Visual identity for Foxpoint Search

Rebranding & repositioning

Often, we work directly with company founders to create their brand. We also work with existing brands to reposition and communicate their identity in a more compelling way. We’ve worked with established brands across Europe and Asia. Understanding the risks of repositioning a brand with decades of built brand equity, we approach rebranding with a nuanced and considered research and creative process.

Learn about our approach to Brand Transformation.

Services
Rebranding
Brand architecture
Sub-brands and mergers

— Rebrand for Fair Trade Hong Kong

— Rebrand for RBJL

— Rebrand for ASTP

Futureproofing

We help you to future-proof your brand with concise and easy-to-use brand guidelines. The brand guidelines are designed to help evolve and create rules for brand consistency, helping you build your brand equity over the longterm. We define your brand logomark’s standard usage, colour palettes, iconography, on-brand image treatments, digital and print touchpoints.

Services
Brand guidelines
Iconography