About / Brighton
Through our purpose-led approach, we transform businesses into compelling, future-proof brands.
Who we are
We’re an agile and ambitious team working with diverse clients. Every project we work on is unique and our clients work directly with our partners, husband and wife, Adam and Shirley.
Shirley Tin
LinkedIn
After moving to Hong Kong in 2012, Adam founded the branding agency BrandCraft. Since then, we have worked with a diverse range of clients, including some of the most recognisable Fortune 500 companies, startups, and organisations of all shapes and sizes.
After relocating back to Brighton in 2024, we launched Attend The Way to bring our brand-building expertise to the local market. Our unique positioning enables us to collaborate with clients of all sizes and from various locations.
Please reach out to learn more about our approach and how we can help your organisation become the best version of itself.
How we work
🦚 Brand Creation
We help founders create their visual identity.
🎨 Transformation
We help companies adapt to changing times.
🎯 Corporate Partnership
We help established companies grow their brand.
Select clients
Colgate
Marriott International
J.P.Morgan
Fair Trade
Hong Kong Stock Exchanges
The University of Hong Kong
Why us?
💎 Extensive expertise
Since 2012, we have helped clients build, transform, and evolve their brands. We have worked on over 150 branding, digital, and campaign projects.
✨ Positive & courageous
We bring optimism and visionary thinking to every project, pushing beyond the obvious to create distinctive and memorable brands.
🖼️ Where we work
We currently work from our lovely home office and use co-working spaces in Brighton and Hove for our brand strategy workshops and milestone meetings.
🗺 International experience
We've worked globally across Europe, Asia, and the USA, serving diverse industries from education and tech to retail and finance.
💫 Honesty-only policy
We believe in brutal honesty about our process, pricing, and recommendations. You’ll always get straight answers and clear guidance.
🎨 Open & collaborative
We partner closely throughout the brand-building process, ensuring your expertise and insights help us shape a brand that truly reflects your business.
🔎 Transparent
We never outsource brand strategy, project management or brand design work. We get a little help on specific tasks like photography and motion.
🎯 Value-focused
Every decision we make aims to maximise the long-term value of your brand investment. We focus on creating lasting impact rather than quick fixes.
“Adam and Shirley genuinely care about your business. They come into the job with an open mind, they take the time to open your mind, and through the discovery process you learn a great deal about your own business including your place in the market you operate in. With these valuable data and insights, Adam takes his graphic design skills to create a brand that almost miraculously encapsulates the essence of the why, who and what of your business.”
Phillip Georgiou
Managing Partner, Georgiou Partnership