Case study—Georgiou Partnership

Disputes lawyers & advocates

We first worked with Phillip, the founder of Georgiou Partnership, in 2020 on the brand identity of his previous firm. Because we had previously collaborated, we were uniquely positioned to help Phillip establish Georgiou Partnership, a firm specialising in disputes and compliance.

The brand's foundation rested on four critical pillars: partnership-driven leadership, passionate client defence, a fearless "David vs Goliath" approach, and an authoritative market presence. These were not mere words, but a strategic blueprint for a different legal practice.

Skyline of Hong Kong at sunset, featuring tall skyscrapers, a ferris wheel, a boat in the harbor, and a vibrant sky with purple and orange hues.
View between two reflective skyscrapers with golden glass panels, looking up at a blue sky with clouds.
Looking up inside a rectangular atrium of a tall building with a clear view of the sky.

Our visual inspiration emerged from the architectural landscapes of Hong Kong—a city of complex geometries and cultural layers. The urban grid became a metaphor for the firm's approach: systematic, interconnected, and capable of navigating intricate challenges.

Colorful abstract painting of a city skyline with tall, modern skyscrapers; vibrant hues of orange, pink, blue, and yellow; textured layers with a dramatic sky.
A vibrant and colorful digital collage of urban buildings and street. Various skyscrapers and residential buildings with different textures, colors, and patterns overlap, creating a dynamic architectural mosaic.
Abstract artwork of colorful urban buildings

Constructed on a square grid, the logo uses a continuous path to spell the firm's name. Its geometric precision communicates the firm’s analytical rigour, while a hidden "aha" moment reflects its ability to provide innovative legal insights.

The process was a collaborative effort, with Phillip providing insights that guided our design choices. We weren't creating a brand in isolation but working alongside the firm's founder to bring his vision to life. Each design decision was a conversation, each iteration a step closer to capturing the firm's unique character.

Logo of Georgiou Partnership with a geometric icon.
Web page section with "Georgiou Partnership" logo and name, featuring a browser tab showing "Georgiou Partnership LLC | Asia's Leading Litigation Firm."
Stylized geometric design with white lines on a maroon background, resembling the letters "P" and "F."

Alliance No.2 Medium, selected for the logotype, mirrors the logo's geometric precision. Its medium weight balances strength and subtlety, reflecting the firm's approach to legal practice.

IBM Plex Sans complements the logotype as our content font. An open-source typeface, it embodies transparency and functionality. Its clean lines ensure readability across digital and print materials, speaking to the firm's commitment to clear communication.

Together, these typefaces create a typographic system that is professional and precise.

Font specimen of IBM Plex Sans Regular showing upper and lowercase text with numbers and punctuation in black on a white background.
Font specimen of IBM Plex Sans Light showing upper and lowercase text with numbers and punctuation in black on a white background.
Font specimen of IBM Plex Sans Medium showing upper and lowercase text with numbers and punctuation in black on a white background.
Font specimen of Alliance No.2 Medium showing upper and lowercase text with numbers and punctuation in black on a white background.
Business card with logo and contact details. The logo is maroon and white, featuring abstract geometric designs. The card includes a name, title, email, phone numbers, and address for an LLP in Hong Kong.
Abstract geometric design brochure covers with "Georgiou Partnership" branding.
Monochrome portrait of a man in a suit standing against a grooved wall, arms crossed.

Corporate photography by Harold de Puymorin

Black and white photo of a bald man in a suit standing with arms crossed.
Black and white photo of a smiling person wearing a suit with arms crossed, standing against a wall with vertical stripes.
Person in a suit with glasses standing against a vertical striped wall in a monochrome setting.
Black and white photo of a person in a suit smiling, standing in front of a vertically-striped wall.
Black and white photo of a person in a suit with glasses standing against a vertically striped wall.
A man in a suit standing against a ribbed wall in a professional setting, black and white image.
A legal firm's marketing brochure displayed with three pages visible. The first page, in a binder, lists six sections: Firm profile, Core practices, Practice profiles, Our leadership, Notable representations, Fees & terms of engagement. The second page, titled 'Our leadership', features a photo of four people in business attire standing outdoors. The third page contains profiles of three individuals with their titles, descriptions, and achievements.
Brand stationery set for Georgiou Partnership, including letterhead, envelope, and business cards with logo and contact information.
A group of four people in business attire posing outdoors near plants in a garden setting.
Testimonials

“Adam and Shirley genuinely care about your business. They come into the job with an open mind, they take the time to open your mind, and through the ‘discovery process’ you learn a great deal about your own business including your place in the market you operate in. With these valuable data and insights, Adam takes his graphic design skills to create a brand that almost miraculously encapsulates the essence of the why, who and what of your business.”

Phillip Georgiou — Managing Partner, Georgiou Partnership

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Man holding microphone with Fair Trade Hong Kong backdrop.