Services > Brand Strategy Services

Our strategic approach guides every project, whether we're rebranding or creating a new brand.

Research & discovery

Through our strategic process, we meticulously uncover your brand's essence – its positioning, personality, values, vision, and mission – and translate these insights into a strategic roadmap for building a purposeful brand. We like to understand everything we can about your company, it’s current context, and your near and distant goals. We dive deeply into your area of industry, analysing your competition and market in order to uncover potential areas of opportunity

Services
Brand audit
Competitor analysis
Market trend analysis

Slides displaying business strategy concepts, competitor analysis, value maps, and service goals in a presentation format. Includes diagrams, charts, and text organized in sections.

— Brand audit

Two scatter plots comparing companies. Left plot compares price and quality, and the right plot compares market share and customer satisfaction. Companies plotted include ThomasDesign, Praxis 3D, AB Rendering, RedForce, and HHX.

— Competitor analysis

Comparison chart of five competitors detailing name, product, price, quality, market share, customer satisfaction, strengths, and weaknesses.

— Market trend analysis

Positioning

Through our strategic process, we meticulously uncover your brand's essence – its positioning, personality, values, vision, and mission – and translate these insights into a strategic roadmap for building a purposeful brand. Learn more about how we approach brand strategy in our resource, Branding 101.

Services
Value proposition
Core value discovery
Brand personality & archetype
Brand architecture

A series of presentation slides focused on company values with green and white design elements. They include text on empathy, innovation, and insight, a value map with interconnected circles, and a value pyramid diagram.

— Value proposition

Venn diagram with three overlapping green circles labeled Insight, Innovation, and Empathy; intersections labeled Accessibility, Inclusivity, and Responsibility.

— Core value discovery

Illustrated cards showcasing brand archetypes like Rebel, Sage, and Explorer, with corresponding brand logos and brief descriptions.

— Personality & archetype

Verbal identity

Your verbal identity is where your brand starts to take visual shape, alongside your team, we create key messaging, your internal mission statement and external taglines and messages.

Services
Brand naming
Tone-of-voice
Key messaging
Mission statement & taglines

Foxpoint Search logo with abstract geometric design on a dark background.

— Brand naming for Foxpoint Search

Underground station with two purple travel app advertisements on the walls, people walking by. The main ad reads, "Share the journey, not the spreadsheet. Group travel made easy."

— Tone-of-voice for Travous

Graphic with 'The Raw Standard' text, slogan 'A Revolution for Wellness,' surrounded by labels like 'Home Goods,' 'Cleaning,' 'Mama & Kids,' 'No Toxins. No B.S.,' and 'Just Pure Wellness' on a purple background.

— Key messaging for Raw Lily