With a brand-first approach, our work spans six core practice areas:
Brand Strategy
Whether we’re rebranding existing organisations, or creating a brand from the ground up, we approach every engagement through our critical purpose-led framework. We uncover your brand’s positioning, personality, core values, vision, and mission and turn it into a plan to build a brand with a purpose.
Research & Discovery
– Brand audit
– Competitor analysis
– Market trend analysis
Brand Positioning
– Value proposition
– Core value discovery
– Brand personality & archetype
Verbal Identity
– Brand naming
– Tone of voice
– Key messaging
Branding & Design
Using the research and brand strategy as our creative design brief, we begin to craft the brand’s visual language. Through a series of concept and collaborative revision phases, we design the new brand identity system.
Brand Creation
– Logo design
– Visual identity system
– Iconography
– Corporate identity
– Product identity
– Brand architecture & sub-brands
Future-proofing
– Rebranding
– Brand guidelines
– Motion idents
Communications
Brands communicate with their audience through their touchpoints. We create compelling digital and print brand touchpoints to communicate your value and purpose to your market.
– Print & packaging
– Apparel design & production
– Motion graphics
– Illustration
– Stationery suites
– Reports & editorial
Web, DTC & E-commerce
Your company’s digital experience is one of the most important pieces of your brand. We create digital experiences consistent with your brand core while being expressive and engaging.
– Digital transformation
– E-commerce
– DTC
– SEO strategy
Emerging Tech
Committed to creating future-proof brands, we help your brand grow and evolve with the rapidly changing present. We are continually exploring how emerging technologies can aid authentic and purpose-led brand-building, with real people and stories at their centre.
– AI image generation
– Key visual creation
– Brand imagery
Content
Whether you’re building a B2C, B2B or DTC brand, the human experience remains the core focus of your brand content. With more choices than ever, customers are looking for brands they truly resonate with, those they connect with and share values of. Leveraging modern technologies and SEO practices, we can help you create brand content that inspires and builds your audience.
– Key visual
– Campaign creation
– Copywriting
– SEO content
– Translation
