Resources / Branding 101 / Deep Dive / Tools

Brand strategy, design & growth

1. Brand Strategy

Launching a new venture or evolving an established brand? Work through our five-step process with our free tools, tips and advice.

This brand strategy series can be used in conjunction with our free Brand Building Toolkit.

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1.1 Foundation

Finding Your Brand Core

1.1 Foundation

From conducting initial research & discovery, through developing your brand DNA and looking to the future with your brand vision.

1.1 Foundation

1.2 Purpose

Define Your Core Values

1.2 Purpose

Brand values are an essential part of how a brand communicates visually and verbally. Learn how to discover yours.

1.2 Purpose

1.3 Positioning

Position Your Brand for Success

1.3 Positioning

This comprehensive guide delves into brand archetypes and how they can help communicate your business's essence.

1.3 Positioning

1.4 Messaging

Write Your Perfect Mission Statement

1.4 Messaging

A great mission statement is an authentic expression of why your brand matters and what it stands for.

1.4 Messaging

1.5 Naming

Crafting the Perfect Brand Name

1.5 Naming

Choosing your brand name is increasingly challenging with more competitive markets than ever before.

1.5 Naming

2. Visual Identity

Learn how to evolve your brand strategy into your logo and visual expression.

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2.1 Logo Design

How to Design Your Logo

2.1 Logo Design

When designed thoughtfully, your logo becomes a powerful asset that communicates your brand’s values and captures brand equity.

2.1 Logo Design

2.2 Visual Identity

Build Your Visual Identity

2.2 Visual Identity

Your visual identity is much more than your logo. Learn to evolve your logo into a complete brand identity.

2.2 Visual Identity

2.3 Brand Guidelines

How to Build Your Brand Guidelines

2.3 Brand Guidelines

Learn how to formalise your visual identity with standard and guidelines.

2.3 Brand Guidelines

3. Launch & Scale

Launching a brand is just the first step. Success lies in continuous adaptation, customer focus, and strategic growth. Your brand is a living entity that grows, learns, and transforms.

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3.1 Plan

The Brand Launch Playbook

3.1 Plan

Launching a new brand is pivotal in defining your business’s trajectory. It’s a carefully crafted introduction that sets the stage for your future success.

3.1 Plan