Rebranding self-improvement for GoSkills
Continuous self-improvement
GoSkills is an e-learning platform providing software training courses. We were approached to rebrand their mark to graduate the company from its humble beginnings into a dynamic, bold and professional B2B and B2C service as their globally-distributed team grows.
To begin the project, we first set-off on an exploratory phase of the current GoSkills brand. We discovered key threads to focus the exploratory stage of the rebrand.
The existing logo captures a traditional idea of learning through textbooks, but does not immediately translate into ‘the future of learning’. The existing brand colours are strong and one of the most recognisable parts of the current GoSkills brand.
Scope of work
Brand strategy
Logo & identity system
Communications
During our strategy workshops with the GoSkills team, the idea of promoting ‘continuous self-improvement’ became a clear focus that the brand could focus on. This idea would help to push the brand into a future-focussed by looking further than traditional methods of learning and help focus the brand on a bigger idea that GoSkills can stand for, one of continuous self-discovery and improvement.
The logomark is designed to read as both "GO" and as an infinity symbol. We chose to keep the colour pallette unchanged as the yellow, white and charcoal are highly contrasting and unique within the e-learning industry. The last piece of the puzzle was to move to a lowercase wordmark.
