Attend The Way is a Brighton-based branding agency. Combining strategy, craft & technology, we’re focused on creating compelling, future-proof brands.

Recent work

Branding visual moodboard from our branding project for the School of Computing and Data Science.

School of Computing & Data Science
Empowering changemakers

Branded packaging example from our branding project with Raw Lily.

Raw Lily
Brand identity for wellness rebels

Brand advertisements in the London tube from our branding project for Travous.

Travous
Visual identity to define group travel

Overview of report designs from our branding project with law firm, Georgiou Partnership.

Georgiou Partnership LLP
Positioning and identity for the fearless underdog

Brighton-based partnership

Hey Brighton! 👋

We recently returned home to Brighton after twelve years of creating brands in Hong Kong. We’re excited to bring our international experience to local businesses that are ready for transformation.

We’re passionate about creating success stories in our community and looking to partner with ambitious Brighton companies on their brand development journeys. If you’re considering refreshing your brand or creating something new, this is a unique opportunity to work with our experienced team at preferential rates while we establish our local portfolio.

Core services

Insights & news

Ideas Posts
Why Critical Thinking is the Brand Designer’s Highest Value Skill
Insight
Why Critical Thinking is the Brand Designer’s Highest Value Skill
Insight

Discover why critical thinking and not just technical skills define successful brand design in an age of AI and democratised design tools.

Insight
Colour Psychology for Impactful Branding
Insight
Colour Psychology for Impactful Branding
Insight

Colour speaks to us before words do. Research suggests that up to 90% of snap judgments about businesses are based on colour alone.

Insight
Entrepreneurial Courage in Brighton’s Business Ecosystem
Insight
Entrepreneurial Courage in Brighton’s Business Ecosystem
Insight

Strategic action transforms uncertainty into opportunity. In Brighton's dynamic landscape, businesses turn calculated risks into sustainable ventures through vision, adaptability, and community-driven insights.

Insight
How to Build a Strong Brand on a Tight Budget — Investment Decisions That Drive Growth
Insight
How to Build a Strong Brand on a Tight Budget — Investment Decisions That Drive Growth
Insight

Building a strong brand doesn’t always require substantial financial investment. Let’s explore how to optimise your branding investment for growth.

Insight

Resources

Resources Thumbnails
How to Design Your Logo
How to Design Your Logo

When designed thoughtfully, your logo becomes a powerful asset that communicates your brand’s values and captures brand equity.

Define Your Core Values
Define Your Core Values

Brand values are an essential part of how a brand communicates visually and verbally. Learn how to discover yours.

Write Your Perfect Mission Statement
Write Your Perfect Mission Statement

A great mission statement is an authentic expression of why your brand matters and what it stands for.

How to Build a Brand
How to Build a Brand

Welcome to your go-to guide on brand strategy, visual identity design, launching and growing your brand.