Why Critical Thinking is the Brand Designer’s Highest Value Skill
Discover why critical thinking and not just technical skills define successful brand design in an age of AI and democratised design tools.
Colour Psychology for Impactful Branding
Colour speaks to us before words do. Research suggests that up to 90% of snap judgments about businesses are based on colour alone.
Entrepreneurial Courage in Brighton’s Business Ecosystem
Strategic action transforms uncertainty into opportunity. In Brighton's dynamic landscape, businesses turn calculated risks into sustainable ventures through vision, adaptability, and community-driven insights.
How to Build a Strong Brand on a Tight Budget — Investment Decisions That Drive Growth
Building a strong brand doesn’t always require substantial financial investment. Let’s explore how to optimise your branding investment for growth.
How to Run Brand Strategy Workshops with any size of Organisation
From startup sessions to enterprise-scale facilitation, this guide reveals professional methods for leading workshops that energise teams and drive clear strategic outcomes.
The Brave New World of AI in Brand Building
How we’re integrating AI into our branding workflow, and the harsh future reality of the creative industries.
Launch Your First DTC Brand
Building a DTC brand requires more than a great product idea. This guide covers the essential steps, from concept validation and product development to digital presence and market entry.
Brighton – The UK’s Most Dynamic Creative Ecosystem
Brighton is our branding agency’s natural home, with centuries of cultural heritage, enviable coastal living, and dynamic creative communities.
How Rebranding Can Unlock Growth
Discover the benefits of rebranding and how it can help you modernise your image, target the right audience, and boost brand awareness.
The Purpose of Your Brand is to Build Trust
The concept of brand has evolved, but its importance has not.
What is Your Unfair Advantage?
This is the question. The big reveal. Your why. What does your company, do better than your competitors?
What Does Branding Cost? And is it Worth it!?
As a branding agency newly established in Brighton’s vibrant creative community, we find ourselves in an interesting position with a unique offer.
Is Your Brand Failing Your Business? 10 Warning Signs & Fixes
As a branding agency newly established in Brighton’s vibrant creative community, we find ourselves in an interesting position with a unique offer.
Purpose-Driven Branding in Brighton
Learn why aligning your brand to a purpose is the key to unlocking growth and why Brighton is the perfect place to start.
How to Build a Cult Brand
Uncover your brand values, embody your mission and inspire a community.
How to Leverage Your Brand in the Visibility Economy
Visibility isn’t just an advantage—it’s become the most powerful currency. The visibility economy has transformed how businesses compete, succeed, and grow.
Branding Design in Brighton
From Hong Kong to the UK. The branding scene in Brighton and our vision for Attend The Way.