Tools > Brand-Building Toolkit

Everything you need to kick-start your brand-building process, our toolkit has you covered.

We’ve created a free DIY brand strategy template to get you started on your brand-building journey. File delivery includes an editable PPT template, printable brand archetype cards. Everything you need to begin the process with your team.

— 50-Page Strategy Template
— Eight-Phase Sprint Framework
— Printable Worksheets
— Core Value Explorer
— Value Reference Cards
— Brand Archetype Cards

This toolkit can be used alongside our brand-building resource, Branding 101. Submit your email and you will automatically receive your download link. If you have any questions, email us at studio@brandwerks.co.

Workshop-ready

Transform your brand strategy sessions with our comprehensive suite of workshop tools. Designed for collaborative meetings, these tools help teams explore, define, and align on crucial aspects of defining your brand. Perfect for facilitating productive brand discussions and decision-making.

Editable brand strategy template

Create a robust brand strategy with our customisable framework that guides you through each critical element of brand development. This adaptable template ensures you consider all essential aspects while maintaining flexibility for your unique brand needs.

Printable worksheets

Put strategy into action with our practical worksheets that break down complex brand development tasks into manageable steps. Each worksheet provides structured guidance for tackling specific brand challenges, from audience analysis to positioning development.

Core value explorer tool

Uncover and articulate your brand's authentic values using our systematic exploration framework. This tool helps teams move beyond surface-level statements to discover meaningful values that truly represent your brand's essence and guide decision-making.

Core value cards

180 value examples perfect for brainstorming and team workshops. Each card presents compelling value options with clear definitions and examples, helping teams identify and prioritise values that resonate with their brand vision.

Brand archetype cards

Navigate the twelve fundamental brand archetypes with our detailed card system. Each card explores personality traits, behaviors, and communication styles, helping you identify and develop your brand's authentic character and voice.