Tools > Brand-Building Toolkit

Everything you need to kick-start your brand-building process, our toolkit has you covered.

We’ve created a free DIY brand strategy template to get you started on your brand-building journey. Everything you need to begin the process with your team.

— Comprehensive PDF Workbook
— Example Brand Strategy
— Proven Six-Phase Framework
— Workshop-Ready Printable Format
— Brand Archetype Reference Cards
— Practical Implementation Tools

This toolkit can be used alongside our brand-building resource, Branding 101. Submit your email and you will automatically receive your download link. If you have any questions, email us at studio@attendtheway.com

A grid layout of multiple slides from a brand strategy blueprint presentation. Various slides contain text, charts, graphs, and diagrams in different colors. Sections are labeled, including topics like brand audit, core values, competitive landscape, personality, tone of voice, and visual identity. Each slide has different design elements, like color wheels and lists, to represent branding strategies.

Comprehensive PDF Workbook

A complete brand strategy guide taking you step-by-step through the entire process from initial brand audit to final visual expression. Each page includes clear instructions and practical exercises designed to extract meaningful insights for your brand.

Example Brand Strategy

An example, actionable strategy case study that demonstrates how to apply the framework, tools and exercises.

Colorful infographic with six sections titled Brand Audit, Core Values, Competitive Landscape, Personality, Tone-of-Voice, and Visual Identity, each featuring quotes and abstract circular graphics.

Proven Six-Phase Framework

Built on professional branding expertise, our methodology guides you through Brand Audit, Core Values, Competitive Landscape, Personality, Tone-of-Voice, and Visual Identity—ensuring no essential element of your brand strategy is overlooked.

Team meeting in a modern office with people using laptops and looking at a presentation on a monitor, surrounded by colorful sticky notes on the wall.

Workshop-Ready Printable Format

Designed for both digital use and physical workshops, the workbook features printable templates and worksheets that facilitate team collaboration and hands-on strategy development sessions.

Grid of brand archetype cards, including Rebel, Innocent, Sage, and Explorer, each with illustrations, descriptions, and associated brand logos like Virgin, Whole Foods, and National Geographic.

Brand Archetype Reference Cards

Includes 12 brand archetype cards with detailed descriptions, characteristic traits, and examples of brands that embody each archetype—helping you identify your brand’s authentic personality.

Brand archetype wheel illustrating various companies categorized by archetype, with illustrations and text descriptions on the sides explaining each type.

Practical Implementation Tools

Transform strategy into action with tools designed for real-world application, including value mapping exercises, competitive analysis templates, and visual direction frameworks that connect strategic thinking to creative execution.

A collage of slides from a brand strategy presentation, featuring topics like brand audit, core values, competitive landscape, personality, tone-of-voice, and visual identity. Includes charts, diagrams, and text sections, with a colorful design theme.