Branding Design in Brighton
From Hong Kong to the UK. The branding scene in Brighton and our vision for Attend The Way.
By Adam Charlton · 08/08/2024
Posted in Insight
I’ve always loved that branding is a pure form of design. Branding is the overlap of commerce, strategy, art and culture. Brands are the icons of of our time, from politics across culture, commerce, geography. Branding is used to mark a moment of transformation for an organisation – whether it’s a moment of creation of a business or repositioning, branding is the identifier.
The process of branding distils an entire business, its past, present and future, into a visual system that aims to communicate completely, to the heart of its audience. We do this buy directing the business into its core values, personality and vision, and building its purpose, mission and visual identity.
Branding Agencies in Brighton
I am in awe of the quality of creative work that’s now happening in Brighton. In 2012 there were one or two truly good branding agencies. Now, there are countless. I am conscious we’re moving into a smaller economy with plenty of good creative resources. How should we position? We have an amazing network of creative, marketing and digital practitioners around us, but at our core, we’re a two-person company.
Over the last 12 years of running our studio in Hong Kong, I realised that small is great because small is different. I have always believed that the traditional agency model might not work well for small and medium-sized companies. Large agencies bring large overheads. Office space and big creative teams producing work that can be done by a specialised few, provide a better solution. We’ve proven this in Hong Kong, even within it’s mainly traditional business landscape, and we aim to prove it again.
Our vision is to develop the best small, specialised and expert brand transformation consultancy. More powerful than a freelancer and far better value than hiring an agency. Price transparent. Creative. Productive. Fundamentally, we’ve been the underdogs in Hong Kong, and now we’re underdogs in Brighton!
Ultimately – the journey is the purpose,
Adam
Are you a Brighton-based business looking to rebrand or create a new brand? We might have something in common…
We’ve been busy building our sister agency in Hong Kong and recently relocated to Brighton! As we establish our branding agency, we’re looking to partner with local companies that want to refresh their brand. We’re running significant discounts to help build our local success stories.
If you would like more information, please get in touch with us at studio@attendtheway.com
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About the author —
Adam is the co-founder of Attend The Way, a Brighton-based branding agency. Adam helps build brands for companies at every growth stage, from startups to industry leaders. Adam has consulted and built brands for some of the world’s most recognised companies.
