What is Your Unfair Advantage?
This is the question. The big reveal. Your why.
By Adam Charlton · 20/11/2024
Posted in Insight
What does your company do better than your competitors? What makes you special enough to come back to time and again? These are tough questions and where you build your brand’s mission statement from.
Customers have more choice than ever, across all industries, FMCG, technology streaming services, etc. Markets seem to be saturated. So, how to stand out? Is brand dead?
Influencers, AI, the world has, and is, changing fast. Companies used to look long ahead, but five years today feels like 20 years in yesterday’s progress. How can you continue to build your company over the coming five, ten, and twenty years?
Humans are wired for community. People want to be understood and feel part of something bigger. We see this all around us, in cities, towns, or villages. Whether it be faith, clubs, organisations, charities, friendship groups, or even work, we are wired to seek out things that bring us together with others and make us feel part of something. This is a human need. We need community, to relate to others, to be human.
The branding process looks to leverage this human condition. We give the business a visual identity that appeals to and communicates with its audience and then identifies certain attributes of the company. Logos are the identifiers, vessels to meaning, core values, and collected experiences with the brand and company behind them.
Are you a Brighton-based business looking to rebrand or create a new brand? We might have something in common…
We’ve been busy building our sister agency in Hong Kong and recently relocated to Brighton! As we establish our branding agency, we’re looking to partner with local companies that want to refresh their brand. We’re running significant discounts to help build our local success stories.
If you would like more information, please get in touch with us at studio@attendtheway.com
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About the author —
Adam is the co-founder of Attend The Way, a Brighton-based branding agency. Adam helps build brands for companies at every growth stage, from startups to industry leaders. Adam has consulted and built brands for some of the world’s most recognised companies.
