Introducing Branding 101 & Deep Dive
Your guide to mastering building your brand.
By Adam Charlton · 08/12/2024
Posted in Ideas
Building a brand can be difficult. Naming, values, personality, visual and verbal identity. Not to mention designing a logo. A brand is a puzzle of many pieces that have to fit together well to communicate, build trust and grow a following.
Branding 101
We’ve created Branding 101 to help brand builders navigate building the foundations of their brand. From naming to core values and also an in-depth guide on brand strategy, Branding 101 is your brand builders’ guide.
Get to grips with the fundamentals of brand building:
How to Build a Brand — Start your brand-building journey
Why Your Brand Matters — An introduction to brand value
An overview of our three-step brand-building process, we break down the process.
1. How to Create a Brand Strategy — Our brand strategy framework
2. Design Your Brand Identity — Our branding design process
3. Strengthen & Grow Your Brand — Set up your brand for success
Deep Dive
Our branding Deep Dive is a growing collection of articles going deeper into brand-building theory and with how-to’s:
Find Your Brand Core — Strategic tools to reveal your brand’s essence
Define Your Core Values & Purpose — Identity begins in your values
Position Your Brand for Success — Use brand archetypes to define your brand personality
Write Your Perfect Mission Statement — Your organisation’s authentic ‘Why?’
Crafting the Perfect Brand Name — A step-by-step guide
How to Design Your Logo — A comprehensive guide
Are you a Brighton-based business looking to rebrand or create a new brand? We might have something in common…
We’ve been busy building our sister agency in Hong Kong and recently relocated to Brighton! As we establish our branding agency, we’re looking to partner with local companies that want to refresh their brand. We’re running significant discounts to help build our local success stories.
If you would like more information, please get in touch with us at studio@attendtheway.com
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About the author —
Adam is the co-founder of Attend The Way, a Brighton-based branding agency. Adam helps build brands for companies at every growth stage, from startups to industry leaders. Adam has consulted and built brands for some of the world’s most recognised companies.
