Branding for Yun Ya

Brand identity for unisex bodywash

Yun Ya is a Chinese-inspired unisex body wash positioned in the UK. The client wanted an authentic logo at the heart of the brand thus we set about designing an identity that would capture it's cross-cultural history and framing.

The identity was inspired by Chinese calligraphy and the Japanese artist Toko Shinoda's sumi ink paintings. The logo is formed of two abstract brush strokes to represent the idea of balance and the company’s initial.

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