Rebranding for Studio Doozy
Combining passion and innovation into revolutionary products
Studio Doozy is a multi-faceted product design studio specialising in creating inclusive, healthcare-focused consumer products. Following a 5 year journey since their launch, the founders approached BrandCraft to reimagine their visual identity to reflect their evolved positioning and business model.
Scope of work
Brand strategy
Logo & identity system
Communications
The existing branding was fragmented and had been outgrown by two new business offerings. When the studio begun, they focused on bringing their own products to market. In recent years, the studio had grown to cater for client projects, and also an e-commerce store offering curated healthcare consumer products. The studio was in a transitional period and reached out for guidance.
During our discovery phase, we helped the directors define their business structure. We helped compare the benefits and drawbacks of splitting the company into three brands and the structure.
We concluded that ‘Studio Doozy’ should be kept as the group brand and as the client-facing design consultancy. ‘Doozy’ became their smaller, self-initiated product design brand, and ‘DoCare’ became the lifestyle store.
Through our discovery sessions, we came to three core values for the group: to inspire, revolutionize and empathize.
We created an identity full of warmth, optimism and approachability, based on a clean and modern logomark and custom logotype.
The logomark ‘D’ icon has a circular centre to imply the inclusivity and the studio’s user-centric process. The logotypes are customised characters to imply a technologically advanced studio whilst remaining human.
