Case study—Jana Reinhardt

Crafting a personal brand identity for a contemporary jewellery maker

Jana Reinhardt represents more than a jewellery brand—it's a narrative of artistic partnership, creativity, and personal expression. Founded by a wife and husband team in Brighton, the brand embodies a unique approach to contemporary jewellery design, blending personal passion with professional craftsmanship.

To truly capture the spirit of Jana Reinhardt, we needed to look beyond traditional branding approaches. This was a brand born from personal connection, artistic vision, and a shared creative journey. Our challenge was to create a visual identity that would reflect the intimate, handcrafted nature of their work while positioning them in the contemporary jewellery market.

Cursive text "jana reinhardt" on a white background.

The logomark became a profound exploration of personal storytelling. We developed a signature-style logotype that goes far beyond a mere typographic exercise—it visually represents the brand’s origins.

For Jana Reinhardt, the logotype bridges personal artistic expression with professional brand identity—transforming a simple mark into a narrative of craftsmanship and creativity.

Cursive text outline with anchor points
Person writing with a brush pen on paper, showing cursive calligraphy.
Set of five gold animal-designed stud earrings: fox, ladybug, hummingbird, owl, bird on white background.
Luxury black shopping bag, gold bracelet with pink tag, pink gift box with gold logo on white background.
Collection of gold stud earrings, featuring bird-shaped, cat-shaped, butterfly-shaped, and leaf-shaped designs, displayed on a white background.
Pencil drawing of a sitting fox
Detailed pencil drawing of a small bird with a long tail on a white background.
Three pale pink business cards for Jana Reinhardt Jewellery Ltd, featuring elegant fonts and animal illustrations. Contact details and addresses for Worthing and London are displayed.
Pattern of illustrated foxes and rabbits in grayscale on a light background.
Seamless pattern of sketched birds on white background
A collection of five unique gold rings on a white background. Each ring features distinct designs, including a bird head, geometric patterns, and a butterfly.
Black gift bag with "jana reinhardt" in gold script and a gold bangle with a pink tag.

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