Tools > Brand Strategy Blueprint

Brand Strategy Blueprint
White-Label Client-Facing Toolkit

Tame the brand strategy beast with the tools we use on each and every branding project.

— Comprehensive White-Label Template
— Example Brand Strategy
— Proven Six-Phase Framework
— Workshop-Ready Printable Format
— Practical Implementation Tools
— Brand Archetype Cards

US$189.00

Trusted by brand builders of all types & sizes

40+ Creative Agencies

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60+ Brand Strategists

80+ Design Freelancers

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From 30+ Countries

From startups to Fortune 500 companies, we've created brands for some of the world's most recognisable organisations.

This toolkit combines our 15 years of brand-building experience.

A grid layout of multiple slides from a brand strategy blueprint presentation. Various slides contain text, charts, graphs, and diagrams in different colors. Sections are labeled, including topics like brand audit, core values, competitive landscape, personality, tone of voice, and visual identity. Each slide has different design elements, like color wheels and lists, to represent branding strategies.

Comprehensive PDF Workbook

A complete brand strategy guide taking you step-by-step through the entire process from initial brand audit to final visual expression. Each page includes clear instructions and practical exercises designed to extract meaningful insights for your brand.

Example Brand Strategy

An example, actionable strategy case study that demonstrates how to apply the framework, tools and exercises.

Colorful infographic with six sections titled Brand Audit, Core Values, Competitive Landscape, Personality, Tone-of-Voice, and Visual Identity, each featuring quotes and abstract circular graphics.

Proven Six-Phase Framework

Built on professional branding expertise, our methodology guides you through Brand Audit, Core Values, Competitive Landscape, Personality, Tone-of-Voice, and Visual Identity—ensuring no essential element of your brand strategy is overlooked.

Team meeting in a modern office with people using laptops and looking at a presentation on a monitor, surrounded by colorful sticky notes on the wall.

Workshop-Ready Printable Format

Designed for both digital use and physical workshops, the workbook features printable templates and worksheets that facilitate team collaboration and hands-on strategy development sessions.

Grid of brand archetype cards, including Rebel, Innocent, Sage, and Explorer, each with illustrations, descriptions, and associated brand logos like Virgin, Whole Foods, and National Geographic.

Brand Archetype Reference Cards

Includes 12 brand archetype cards with detailed descriptions, characteristic traits, and examples of brands that embody each archetype—helping you identify your brand’s authentic personality.

Brand archetype wheel illustrating various companies categorized by archetype, with illustrations and text descriptions on the sides explaining each type.

Practical Implementation Tools

Transform strategy into action with tools designed for real-world application, including value mapping exercises, competitive analysis templates, and visual direction frameworks that connect strategic thinking to creative execution.

A collage of slides from a brand strategy presentation, featuring topics like brand audit, core values, competitive landscape, personality, tone-of-voice, and visual identity. Includes charts, diagrams, and text sections, with a colorful design theme.

The ATW Framework

Our brand strategy tools use our unique framework developed through our ten years of experience building brands for some of the world’s most recognisable organisations.

We designed the framework as the foundation for each of our client projects. No matter the size of the organisation we work with, we follow this proven approach.

Why We Made This Toolkit

We understand how challenging it can be for our clients to develop a unique and compelling brand strategy.

Our tools were designed to systemise the brand creation process and effortlessly take your clients through the challenging brand strategy process.

Brand Strategy Template

Our brand strategy template lets designers and strategists run engaging, comprehensive brand strategy workshops without prior experience.

Through a customizable template with page-by-page instructions, the phased template takes center stage, focuses the workshop, and delivers a comprehensive and unique brand strategy.

The brand strategy template helps uncover brand DNA, vision, core values, personality, and positioning. The template culminates in helping develop the mission statement, brand taglines and planning the brand identity.

Easy to use

Clear instructions on each page take you and your client through the whole brand strategy process. The master template is totally customizable and can be personalised to your own brand and each client project.

The template is created from fillable pages and tools, designed to guide you and your team through the process.

Brand Archetype Cards

We’ve created printable brand archetype cards for use as a visual reference in the brand strategy workshop.

Each card illustrates the brand archetype, with an explainer and example brands. The archetype cards help the workshop participants to ‘try on’ each brand archetype, compare against competitors and gamify the experience.

FAQs

  • This digital product includes 100% editable formats, with all fonts and a commercial use license.

    Comprehensive template
    — AI, PPT, PDF
    — Comprehensive Strategy Template
    — Six-Phase Framework

    Files
    — Workshop Ready, On or Offline
    — Core Value Explorer & Cards
    — Brand Archetype Cards

  • We update our tools from time to time. Whenever we update this toolkit we will share the latest files with you.

  • We stand by the value our tools so if you’re unhappy, just send us an email and we will refund you, no questions asked.

  • Your payment is SSL-encrypted. We never keep your payment details.

  • If you have any questions, send us an email and we will get back to you within 24 hours.

  • If you have any questions about this toolkit please don't hesitate to get in touch with us at studio@attendtheway.com

Two Versions

Digital Version

Upon purchase, you will receive an email with the downloadable folder including editable AI, PPT, PDF and Keynote formats, fonts and commercial use license.

Comprehensive Brand Strategy Template
— AI, PPT, PDF, Keynote

Print-ready PDFs
— Workshop worksheets
— Core Value Explorer & Cards
— Brand Archetype Cards

Support
— Lifetime Toolkit Updates
— Simple Commercial License
— Reliable Support

US$189.00

Digital + Print

Along with everything included in the digital-only version, we print and prepare the toolkit. Upon purchase, you will receive an email with the digital download folder.

Includes everything in Digital Version +

Printed files
— Workshop worksheets (28 pages x Five sets)
— Brand Questionnaire (7 pages x Five sets)
— Brand Archetype Cards (12 large cards)
— Value Explorer Cards (180 cards)

To note
— Expected 7-day lead time
— Standard postage from our studio in HK
— We cannot accept refunds on this toolkit

(Out of stock)